10x Qualified Leads for a B2B SaaS Company

The Problem

The company's website generated 2,000+ leads per month, but fewer than 20 became qualified demos. SDRs wasted hours calling unqualified contacts, and the marketing team had no feedback loop on lead quality.

Our Approach

1. **AI Lead Scoring** — ML model trained on historical conversion data to score every inbound lead
2. **Website Chatbot** — GPT-powered bot that qualifies visitors in real-time, captures key info, and books demos for high-intent prospects
3. **Smart Outbound** — Priority queue that surfaces the highest-scored leads to SDRs first
4. **Feedback Loop** — Closed-loop reporting connecting marketing spend to revenue

The Stack - **OpenAI + custom ML model** for lead scoring - **n8n** for workflow automation - **GoHighLevel** for CRM & nurture sequences - **React** for the internal lead dashboard

Results

Qualified leads increased 10x in 90 days. Demo-to-close conversion hit 35%, cost per acquisition dropped 60%, and SDR productivity tripled.